
Green coffee with direct presence at origin
JJ COFFEE TRADING stands for Direct Trade microlots from Bolivia. Selected with a clear focus on quality.
I combine entrepreneurial thinking with direct work in the country of origin
Janosch Pawel · Founder & Owner, JJ COFFEE TRADING
My company specializes in Direct Trade microlots from Bolivia and is deliberately positioned with clarity. No mass-market coffee. No interchangeable standard coffees. Only selected green coffees with traceable origin and distinct character.
As an SCA Q-Grader, I work directly on the ground in Bolivia. I source, select, cup, and evaluate coffees at origin myself. This creates a way of working that brings together sensory precision, close producer relationships, and reliable sourcing decisions.
I work with roasteries, cafés, and trade partners who are not simply looking to buy coffee, but are searching for the right lots with clear quality, real transparency, and a long-term perspective.
What I do
From selection at origin to delivery to the roastery.
I work directly at origin with producers and selected microlots, close to the real conditions on the ground. This leads to informed sourcing decisions instead of anonymous trading processes.
My focus is on coffees with traceable origin, distinct character, and reliable quality. I deliberately work with limited lots rather than standardized volumes.
- ON-SITE SOURCING IN BOLIVIA
- PROFESSIONAL CUPPING AND PRE-SELECTION
- CURATED SELECTION OF SUITABLE MICROLOTS
- EXPORT, DOCUMENTATION, STORAGE, AND LOGISTICS

What I stand for
Quality, transparency, and reliable partnership instead of a pure focus on volume.
I do not trade just any coffees, and I do not deal in mass-market products. My aim is to select coffees that stand out through their taste, offer traceability, and fit a long-term partnership.
JJ COFFEE TRADING stands for reliable partnership across the supply chain, with a clear focus on quality, structure, and realistic execution.
- QUALITY OVER VOLUME
- TRANSPARENT ORIGIN
- DIRECT PRODUCER RELATIONSHIPS
- CURATED LOTS WITH DISTINCT CHARACTER
Why Bolivia
An origin with limited availability, careful selection, and distinctive character.
Bolivia is a particularly exciting origin for me because it is not a typical mass-market source. That is exactly what makes room for coffees that stand out not through availability, but through quality, individuality, and precise selection.
Working at origin requires time, proximity, sensory experience, and a clear selection process. That is exactly where I see the relevance: finding exceptional microlots with traceable origin and often floral, fruit-forward, or very clearly structured profiles.
For customers, this means access to coffees that are not easily replaceable, but consciously selected and built through partnership.

A structured way of working
A dependable process for quality, transparency, and reliable decisions.
My work does not end with selecting a good coffee. What matters is that selection, evaluation, communication, and logistical execution work together.
This creates an offer for roasteries, cafés, and trade partners that is not only interesting in the cup, but also professionally reliable.
- IDENTIFY PRODUCERS AND LOTS
- CUP, EVALUATE, AND PRE-SELECT
- CURATE SUITABLE LOTS FOR CUSTOMERS
- SUPPORT EXPORT AND DELIVERY IN A STRUCTURED WAY
Contact
Let’s talk about coffees that truly fit your needs
If you are looking for coffees with clear origin, distinctive character, and reliable collaboration, we would be delighted to hear from you.